Advertising has become more powerful and more important than ever before. If you want to succeed as a business, no matter how big or small, national or international, or what kind of product or service you're actually selling, you need to have a strong marketing plan.
The problem, however, is that, for the most part, strong marketing plans cost a significant amount of money. On the other hand, there is one advertising medium that can reach hundreds of thousands of potential customers, is effective, and costs far less than other forms of adverting. Airplane banner services offer sky banner towing rates at much less than other kids of ads, and can even be more effective.
Here are a few other forms of media that can be great for marketing, but often cost much more than aerial advertising costs, and isn't even the most efficient kind of ad.
National Television Advertisement
National TV ads are the easiest way to reach millions of viewers and have shown time and time again to be effective. The only problem with national TV ads, however, they can cost up to $8 million to set up. Sure, if your business has an infinite amount of money to throw at large national TV campaigns... go for it. But for the majority of U.S. businesses, saving a few million bucks and opting for a less expensive, yet nearly as effective, form of media sounds like a goldmine. An average aerial banner towing rates at about $450 per hour, compared to an average TV ad, which costs approximately $342,000 per 30 seconds.
National Magazine or Newspaper Advertisement
Another traditional form of mass advertising is taking out an ad in a major magazine or newspaper. These ads, though relatively easy to create, still cost a significant amount of money to release and distribute. A single ad in a major magazine can cost up to $250,000 ($113,000 for a newspaper) and for an entire campaign can reach the $1.5 million mark. Even after you pour all that money into these print advertisements, you have to then hope a certain amount of your own target demographic gets their hands on the newspaper or magazine, reads it, notices your ad, and then contacts your business. Even so, print ads look pathetic when compared to banner towing rates with the ability to reach a large targeted audience for only a couple hundred bucks.
If you're ready to improve your company's advertising strategy and start a successful sky campaign, contact Aerial Messages today!
Posted on Thu, February 9, 2017
by NetBiz Analytics