• It's Time to Get Creative With the Way Your Company Advertises

    airplane bannerIf you're a small business owner, you probably are aware of how difficult it is to not only run a successful business and keep everyone happy, but how hard it is to compete against more financially secure companies. Because you might not have the millions of dollars lying around like other organizations do, you're going to have to get a little creative with your marketing strategies and think outside the box. 

    Here are a few ways that you can stay ahead of the curve in terms of advertising and compete with big businesses. 

    Take advantage of airplane banner towing services
    Aerial advertising costs much less than other forms of media and often has a much higher response and success rate. Some airplane banner advertisements yield a response rate of roughly 20%, which is extremely difficult to reach with just about any other kind of marketing. Don't just sit back and let big corporations throw millions into cheesy televisions commercials -- work with an aerial advertising company and take your brand to the sky! 

    Improve your social media presence and engage more
    Another more affordable way to improve your company's marketing strategy is to directly interact with and grow your social media followers. By continually engaging with your clients online, they will become potentially lifelong customers and might spread the word of your business to their peers. If users see your business staying active on social media, posting compelling content, and engaging with people, they will likely flock to your business. 

    Research upcoming technological changes and advertising trends
    If you are ahead of the curve when it comes to technological advancements, which seemingly happen about once a week nowadays, you’ll be able to use any new creative invention to market your product or service before anyone else. Perhaps this Virtual Realty fad isn’t just a fad and is growing to be the next big thing - do some more research on it and find out how technology like that can give you an edge against your competitors and help grow your business.

    If you want to find out more about how airplane banners can improve your marketing strategy, contact Aerial Messages today. 

  • How Aerial Advertising Can Benefit You

    airplane advertising benefitsAerial advertising is an effective way to broadcast your company message to thousands of people in a relatively cheap and effective way. Having begun in the 1920's, this advertising method can be seen for hundreds of miles and draws attention from nearly all that see it. Your message will be read by crowds of people, especially if you time it right.

    The average aerial advertising cost is around $450 for one hour in a single beach area, which is a good bargain if you consider the number of people that visit beaches during the nicer times of the year. Just have your ad in the air during a major festival or a packed beach weekend, and you may make considerably more than you spent. The cost-efficiency ratio is just one of many airplane advertising benefits.

    Memorability is another benefit that can be associated with airplane advertising campaigns, they're so different from normal advertising, that you can't help but remember them. There is an instinctive feel to look at an airplane after you hear it buzzing, and that's what many do. Once they see it, they see the airplane banners and your message.

    The people, because of the memorable nature of the airplane ad, have a greater interest and curiosity about your advertisement. They'll wonder about your company and brand. This is especially important for local businesses that are competing with larger competitors.

    The method of advertising is creative, too. You can have all sorts of banners used for your business, use things that really make them stand out. Studies have shown that, on average, 77% of people remember aerial advertising banners because of the difference from normal billboards and commercials. Creative banners will make that percentage increase because they'll be more memorable.

    So whether you're a young business or an old and experienced one, there are many airplane advertising benefits that you can get to work for you. They're memorable, creative, and extremely cost-effective when compared to other advertising mediums.

    If you have any questions about aerial advertising, feel free to reach out and contact us for more details. If you have a memorable banner in your mind, please let us know in the comments below.

  • Change the Way Your Business Advertises This Summer

    aerial advertising

    Advertising for your small business can be difficult in 2017 because there are so many similar companies selling and offering the same products and services as you are. In addition to the extremely competitive market, certain larger companies have millions of dollars that can be spent on extravagant advertising campaigns. 

    In order for you to stand out against these competitors both small and large, you're going to need to mix up the way your business advertises this summer. 

    Here are a few ways to do that. 

    Aerial Advertising
    There are plenty of aerial advertising packages that you can purchase that will give you a chance to market your product, service, or brand for much less than other forms of media. Airplane message services, for example, can either provide skywriting, which can hang around in the air, provided the conditions are cool, humid, and windless; for up to 20 minutes and from as far as 30 miles away. There aren't too many other kinds of advertising strategies that has that kind of lasting retention. 

    If you'd rather a banner advertisement instead of a cloudy sky message, however, you can do that too and enjoy plenty of marking success. There are quality airplane banner services that can help you market your product or brand and completely change the way you advertise. 

    Aside from the sheer reach of these adverting campaigns, aerial advertising simply costs far less than other forms of media, so you'll be able to stand out and compete against even the largest of corporations. 

    Improve your Social Media Networking
    Another way to improve your chances of success in this competitive industry is to improve your digital marketing strategy. Not only should you spend more time working on the visual appearance of your websites and social media pages, but you should also learn to better interact and engage with your customers online. You can't just have good looking websites anymore to be successful in the digital age, you have to constantly engage and share compelling content with your followers to keep them interested in your business. 

    If you're ready to change the way you advertise this summer, contact Aerial Messages today to learn more. 

  • Writing in the Sky -- Why Aerial Advertising is So Effective

    sky bannersAre you looking for a way to advertise that will catch everyone's attention? Do you want something fun and totally unique? If so, looking into sky banners, skytyping, and other aerial advertising options might be the perfect marketing technique. This type of advertising is perfect for capturing the attention of a large number of people, especially now that the weater is improving. Whether you're advertising for branding, discounts and promotions, holiday sales, or grand openings, aerial sky banners can get the job done in a way that will make everyone stop and take notice.

    How Long Have Airplane Banners and Skywriting Been Used? 
    Planes started towing advertising banners as early as the 1920s, when savvy businessmen decided to make the exciting new technology of human flight work for them. It caught on as planes became safer and more popular. Skywriting also soon took off, as pilots became more experienced with daring airborne maneuvers. In 1940, the Smithsonian reports that Pepsi wrote over 2,200 messages in the sky over 48 states, Mexico, Canada, Cuba, and South America! By 2001, the Federal Aviation Administration had signed off on around 600 companies that could run banner-towing services. 

    What are the Results Like From Aerial Advertising? 
    One survey showed that almost 80% of respondents remembered the product or service that was advertised on aerial banners. Not only that, but because of the brevity of airplane banner advertising, almost 70% also remembered at least half of the message from the ad! Compared to message retention from billboards and other outdoor, this is an excellent rate. Some aerial advertising campaigns can have a 20% response rate, and considering that many direct-mail or email advertising campaigns only have response rates in the single digits, this proves just how effective aerial advertising can be. 

    Of course, it's best when used where large groups of people gather. For example, popular beaches in New Jersey are often quite crowded in the summer, and can draw around 1.5 million people in just one day, making it a perfect area for airplane banners to fly over. This is also why airplane banner advertising is so popular at major sporting events.

    Concert venues, airports, popular tourist destinations, and beaches are all prime spots during the spring and summer. They also tend to target people who are in a fun and relaxed environment, which can make them more receptive to the message, products, or services being advertised. 

    What Should I Know About Aerial Banners and Skytyping? 
    Though aerial banners and skytyping can be highly effective and often provide a high return on investment, the average campaign can come with a price tag of just $450 per hour. Compared to the costs of TV or radio commercials -- which usually get tuned out anyway -- aerial banner costs are actually extremely low.

    How Does Airplane Banner Advertising Actually Work?
    Generally, sky banners have five-foot high letters for the best visibility. Planes will take hold of the signs mid-flight, going through two five-foot high poles that hold a rope connected to the banner. The banner gets tethered on during the process. It does take a skilled pilot to pick up the banner and keep it vertical for optimum viewing. 

    The best conditions for skywriting are cool, humid, windless, and clear days. In this type of weather, messages can be seen for 20 or more minutes and are visible for up to 30 miles. Generally, skywritten messages are about eight characters long and each letter extends for up to a mile. Pilots will start the process at around 10,000 feet for the calmest and coolest weather possible. 

    Think outside of the box when it comes to your marketing strategy -- look into sky banners or skytyping to advertise your brand or service in a whole new way.

  • Three Surprising Ways to Use Aerial Advertising in Your Own Life

    aerial advertising service

    Whether you're more familiar with aerial messaging thanks to that scene in The Wizard of Oz or you've seen it elsewhere in the form of aerial advertising services around town, there's no doubt that these messages are one of the most effective ways to grab people's attention. Surveys have shown that 79% of people exposed to an aerial message will remember the product or service it's advertising!

    And aerial advertising services are truly just the beginning of the possibilities these messages can offer. Here's a look at three of the best ways you can use airplane messages in your own everyday life:

    Proposals
    Thinking about popping the big question to your girlfriend or boyfriend? Many people use aerial banners and airplane messages to propose to their partners — it's the perfect romantic gesture that goes above and beyond (literally). And when the average airplane banner is about eight characters in length, you have the perfect amount of space to say "Marry me?" We're pretty sure he or she will give you the answer you're looking for.

    Baby gender announcements
    Having parties and gatherings to reveal the gender of your baby is an increasingly popular choice for expecting parents. And what better way of revealing whether you'll be having a boy or a girl than by displaying it in the sky for all to see? You could even choose blue or pink lettering depending on the gender. It's the perfect way to finally announce to your friends and family that you're having a boy or girl.

    High school and college graduations
    If your child is graduating from high school or college in a few months, you're probably wondering how best to celebrate it with the rest of your family. By investing in an aerial message that wishes your son or daughter congratulations, it can add an extra touch to his or her graduation party — and show how much you care about his or her success in the future.

    For more information about aerial advertising services and other ways you can use aerial messages, feel free to get in touch with us!

  • The Sky's the Limit When It Comes to Aerial Advertising

    types of airplane messages

    Have you been looking for a clever and unique way to advertise? Have you ever considered airplane banners or skywriting? Airplane banner advertising and skywriting have been used since the early 1920s, as an effective way for reaching large groups of people. Beaches, festivals, or other outdoor areas are prime spots for different types of airplane messages -- indeed, densely packed beaches (like those found in New Jersey) can often have 1.5 million visitors a day. And airplane advertisements are usually eye-catching -- people will point them out and pay attention, versus walking by outdoor signs or banners that hang in windows. Adding different types of airplane messages to airplane banners can be a great way to catch people's eye and get them to take notice. 

    What's the History of Airplane Banners and How Do They Work? 
    As mentioned previously, with the birth of airplanes, forward-thinking business owners began to use airplanes towing banners as a means of advertising. Skywriting soon followed. In just 1940, Pepsi scribbled over 2,200 skywritten messages over 48 states, as well as Mexico, Canada, Cuba, and South America, the Smithsonian says. By 2001, the Federal Aviation Administration had signed off on around 600 companies who could run banner-towing operations. 

    Skywriting starts at around 10,000 feet where the air is colder and more stable, with more pressure, which helps keep the smoke together. This allows the message to stick around for longer. The messages are usually about eight characters long, with each letter a mile tall! Skywriting relies on a skilled pilot who can execute aerial maneuvers that release streams of thick, white smoke to create the message. 

    For airplane banners, you need a banner, a towing mechanism, and a plane, as well as a skilled pilot who can get it off the ground and vertical. It's a complicated process, but in essence, the airplane has a harness that they control from the cockpit. One low pass picks up the banner and then climbs until the whole banner is in the air. 

    How Effective Are These Types of Airplane Messages and Skywriting? 
    This type of aerial advertising tends to be quite effective. A survey was conducted that showed almost 80% of respondents remembered the product or service that was advertised on the banner and almost 70% remembered at least half the message from the banner. Furthermore, some campaigns have seen a 20% response rate, which is a far better rate than standard advertising campaigns that focus on direct mail or e-mail. The airplane messages are distinct enough -- and rare enough -- that people look up and remember what they saw. 

    In ideal weather conditions (that is, cool, humid, and clear, without wind), skywritten messages can be seen for over 2,800 square miles and are visible from up to 30 miles away. They'll stick around for at least 20 minutes or more under perfect conditions. This means that thousands -- if not millions -- of people may see the message if the advertisement team chooses a dense location. 

    What Types of Airplane Messages Are There? 
    The sky is the limit! Airplane messages can advertise corporate branding, sales, specials, or discounts, holiday sales and awareness, new ownership, a changed location, or grand opening. They have a bigger reach than billboards, so if you're announcing something big, using an airplane sign or skywriting can give your exposure a big boost. 

    People may also use airplane messages for personal reasons, such as birthday or anniversary wishes or proposals. 

    Messages should be kept brief for maximum effect -- and also so people can read them quickly as they fly by. Brevity is of the utmost importance with skywriting, as it might require multiple planes to be employed for longer messages. 

    Try a unique type of advertising that will set your business apart. Stay memorable with airplane advertising!

  • Entrepreneur Magazine: 'Originality' Is King in 21st Century Advertising

    aerial advertising companyCompanies desperately need to rethink a lot of their advertising methods, according to an article in Entrepreneur magazine. With the cost of advertising on television rising and the engagement of people through use of traditional advertising falling, many companies are reconsidering how they want to advertise themselves.

    According to the article, one of the many problems facing companies today is advertising is just becoming far too expensive. It costs over $5 million for one Superbowl advertisement alone. A lot of companies simply do not have the funds to spend on that slot of airtime. This gives them even more of a reason to seek out more inexpensive methods to advertise their business.

    Another problem facing many businesses is that there has been a dramatic shift in the ability for a lot of advertisements to engage people. Society, as a whole, is getting more desensitized to the same types of companies promising the same types of things. They want to see something new.

    The article goes on to mention how some companies have turned to unique ways over the internet to market their businesses, but there exists an even cheaper way to creatively get your message out there for all to see. Take your message and fly it in the sky using an aerial advertising company.

    Aerial banner advertising is a long-standing way to market your business, but has lately fallen to the wayside when compared to television and internet ads. However, the power of a strong aerial banner advertising campaign cannot be overlooked. Many companies continue to still use aerial advertising opportunities at a variety of different events as a quick, inexpensive alternative to traditional media.

    The easiest difference to spot is the price. While Superbowl commercials cost $5 million for a couple seconds of airtime, the average aerial advertising cost is around $450 per hour in the sky. This is a huge bonus for companies who simply cannot afford the incredible amount of money it takes to put your business on TV.

    Another added bonus of hiring an aerial advertising company is the presentation of your message in an original way. Though many people already know what aerial advertising is, it has stayed out of popular media for a while now, leading it to obtain its own level of uniqueness. People will recognize the creativity and effort put forth into placing messages in the sky, rather than online or on TV. This could make them more likely to be interested in checking out your business. 

    For more information on an aerial advertising company, please visit aerialmessages.com

  • Make Your Aerial Advertising Stand Out With These 3 Easy Steps

    aerial advertising options

    So you're interested in advertising your company, but don't know exactly where to start? Consider doing something completely unique and out of the ordinary -- airplane banner advertising with sky banners. 

    Aerial banners are great in that they are able to reach thousands of potential customers at one time, and are so eye-catching they are sure to be remembered! The idea behind them is simple: the banners are usually made with five-foot-high letters, and planes grab the signs midflight. The pilot maneuvers the plane to two five-foot-high poles that hold a rope the banner is attached to, and then the banner is tethered on. 

    However, there are so many different types of aerial advertising options that it can be hard to choose what message is right for your specific business. Lucky for you, we have come up with a list of things to keep in mind when choosing your message that will help you make the best out of your efforts! 

    3 tips on how to make our airplane banner service really shine

    1. Make it short and sweet
    You have limited space available to you, so it only makes sense to take advantage of what you can. Think of messages that are short, snappy, and to the point. Focus on buzzwords as they are easily identified and totally memorable.

    2. Use colors
    Black lettering on a white background is so boring, don't you think? You are going all out with this type of advertising, so it only makes sense to use bright colors. Pinks, red, greens, and purples all work great -- just stay away from blue.

    3. Don't be afraid to use your logo
    The more people who see your logo, the better. Aerial ads are ginormous, so even just putting your logo on yours is a great way to spark recognition for potential customers. They'll recognize your logo from seeing it in the sky, and there is nothing cooler than that! 

    Once you have followed these three steps, it is important you follow-up. Don't be afraid to take pictures of your banner in the sky then use it for your print advertising. Remember, a picture is worth a thousand words, and you want the benefits of your aerial advertising last as long as you can.

    Interested in looking at more aerial advertising options? Call our professionals today and we'll decide on the perfect message for your business.

  • Custom Aerial Billboards: How To Write an Ad in 8 Words or Less

    aerial billboard

    When creating your business' marketing campaign, ad copy is everything. You want your messages to be on brand, clear, concise, and eye catching. When adding an aerial billboard to your campaign, however, you will have much less copy to work with. Your message has far less space to pack as much punch. Follow these tips for writing short, effective ad copy to take full advantage of your aerial advertising. 

    1. Know Your Audience: As your airplane message flies across the sky, who is going to be looking at it? Will it be flying over families at the beach? Festival goers? Attendees of a football game? Tailor your message to these people.

    2. Have One Message: While you may have space in traditional ad copy to convey multiple ideas, you have about one sentence on your aerial banner. Choose one central message that you want to convey and stick with it. Make the idea unquestionably clear.

    3. Stick to Your Brand: By using words and phrases that are unique to your brand, you automatically become more recognizable. The same goes for repeating the brand of your campaign. You want potential clients to recognize your business when they see it advertised other places.

    4. Choose Carefully: Put thought into choosing each word. Read the copy out loud. Is it catchy? Will it stick in your head? While it's best to keep the words simple and easily understood, keep it punchy.

    5. Talk With The Viewer: Rather than directing a message at the viewer, try speaking with the viewer. Phrase the copy as a question or a call to action. Some campaigns have a 20% response rate. Given the distance covered by the plane, this could be a lot of potential customers. Be sure to put your website at the bottom to direct potential customers to your business, finishing the conversation.

    6. Workshop the Copy: Experiment with different ways to phrase the same message. Again, read them out loud. If they aren't quite where you want them, try swapping in different words and flipping around the sentence structure. You have limited space, so it should be perfect.

    Sky banners are an eye-catching way to deliver concise content to a wide audience. Take full advantage of this opportunity by carefully crafting your banner's ad copy, making your aerial billboard a central part of your marketing campaign. 

  • 2 Creative Ideas to Improve Your Corporate Brand

    Aerial advertising solutionsSuccessful corporate branding is a difficult task that can grow your company and take your business to the next level if done correctly. There is no one-size-fits-all solution to improving your brand, because each industry, company, and product is different. As long as you're focusing on creativity as you grow your brand, you should be fine. 

    Get Creative On Social Media
    If you're trying to increase your brand awareness, there is no better way than being active on social media. It's not enough anymore to just have accounts and post a single update every few months, because your competitors are probably posting much more often. In addition, you can't just post a bunch of nonsense, either. You have to find a creative way to mix both compelling content and the amount of posts themselves. Stay on top of your industry news and if anything happens that might affect your business or your customers, hop on social media, and interact with your followers in creative ways. Posting videos, behind-the-scene photos, and other creative pieces will give your followers a more intimate look at your business and will help grow your brand as a result. 

    Get Off the Ground With Aerial Advertising Solutions
    Social media is great for brand awareness, but if you really want to make a difference, it's time to leave the ground and advertise in the sky. Aerial advertising solutions enable you to reach hundreds of thousands of people at a much more reasonable cost than some other forms of mass media. Some beaches, liked the densely packed ones in New Jersey, can even have 1.5 million visitors in a single day -- aerial billboards flying across the sky with that many people down below will surely spread some brand awareness, and could result in a significant amount of responses and new customers contacting your business. Contact an airplane banner service if you want to learn more about sky marketing. 

    It's time to stop trying to grow your brand in boring ways. Start getting creative on social media as much as possible and leave the ground and start advertising in the sky. If you're in need of creative aerial advertising solutions to improve your corporate brand, contact Aerial Messages today. 

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